CARHARTT X HURLEY
HURLEY AND CARHARTT JOIN FORCES TO CREATE
LIGHTWEIGHT-DURABLE PRODUCTS FOR THE WATER.
INNOVATIVE WORKWEAR ROOTED IN FUNCTIONALITY,
MOBILITY, AND DURABILITY.
LIGHTWEIGHT-DURABLE PRODUCTS FOR THE WATER.
INNOVATIVE WORKWEAR ROOTED IN FUNCTIONALITY,
MOBILITY, AND DURABILITY.
FORMAT:
DIGITAL + PRINT
DIGITAL + PRINT
ROLE:
CONCEPT
CREATIVE DIRECTION PRODUCT DIRECTION MARKETING STRATEGY
CONCEPT
CREATIVE DIRECTION PRODUCT DIRECTION MARKETING STRATEGY
CAMPAIGN IMAGERY
SEASON 1-4
SEASON 1-4
A 4 season collab allowed us to highlight multiple creators, builder and shapers. This gave us oppertunites to go deep and tell authentic fresh stories highlighted by a hero product.
SOCIAL STORYTELLING
New unique imagery and storytelling to fit the type on content our kid would want to see on the digital marketing. This allows our consumer to holistaliclly engage with the collab in different ways.
COLLAB LOOKBOOK
GOAL OF THE LOOKBOOK WAS TO INTORDUCE THE COLLAB AND THE BRANDS TO NEW CONSUMERS. SHARE THE HERTIAGE, INNOVATION, AND HARD WORK ETHOS. AS WELL AS HIGHLIGHT THE DRIVING FORCE BEHIND THE COLLABERATION - SURFBOARD SHAPING.
CONCEPT PITCH DECK
Goal was to visually show the brands connectivity through hard-work and dedication to the craft. Using surfboard shaping as the epicenter of our 2 worlds.
Also showed the strategic product rollout, innovation possibliites, and ability to reach a younger consumer.
Also showed the strategic product rollout, innovation possibliites, and ability to reach a younger consumer.
