EVAN ROSSELL X HULREY
A true Southern California artist, Evan ‘Stink’ Rossell’s iconic work is inspired by a life spent surfing, skating and crcrreated with his gang of friends known as ‘Hairyfools’. The idea for this campaign was to celebrate the artist and his art.We brought this story to life by documenting Stink painting a mural on the side of a building. We utilized the finish work of art as a backdrop to photograph the collection.
FORMAT:
DIGITAL + PRINT + PRODUCT
DIGITAL + PRINT + PRODUCT
ROLE:
CONCEPT
COLLAB LEAD
CREATIVE DIRECTION PRODUCT DIRECTION
CONCEPT
COLLAB LEAD
CREATIVE DIRECTION PRODUCT DIRECTION
CAMPAIGN IMAGERY
Launch Party
Hurley x Evan Rossell Pop-up at Pacific City Huntington Beach
celebrating Hairy Fools collection.
Performance by: Yung Pinch
Photos: Nathan Groff
celebrating Hairy Fools collection.
Performance by: Yung Pinch
Photos: Nathan Groff
PROCESS
Behind The Scens
Design + Seeding Kit Process
Behind The Scens
Design + Seeding Kit Process
I truely love collaborating with artist and creatives.
My goal is to create oppertunities for the artist to advance thier craft and take it places they couldnt on their own.
My goal is to create oppertunities for the artist to advance thier craft and take it places they couldnt on their own.
CONCEPT DECK
