HURLEY SOCIAL LOOKBOOK
I wanted to challenge the idea of a “traditional”
photoshoot. Which are long days of shooting, photo selecting and retouching.
I wanted to shoot into the idea of disposable social content. i did this by Shooting, editing and creating a narrative using only my iphone. With a quick turnaround, i was able to have
in-season shopable looks on Hurley’s instagram
the same day. Premium content specificly designed
for fast digital consumtion.
Stylish, informative and innovative.
photoshoot. Which are long days of shooting, photo selecting and retouching.
I wanted to shoot into the idea of disposable social content. i did this by Shooting, editing and creating a narrative using only my iphone. With a quick turnaround, i was able to have
in-season shopable looks on Hurley’s instagram
the same day. Premium content specificly designed
for fast digital consumtion.
Stylish, informative and innovative.
Format:
Instagram
What:
Creative Direction
Social Strategy
Photography
Styling
Creative Direction
Social Strategy
Photography
Styling
STRATEGIC / CREATIVE DIRECTION DECK
INTERAL DECK SHOWING STRATEGIC NEED,
VALUABLE INSIGHTS AND CREATIVE DIRECTION FOR PHOTOSHOOT.
VALUABLE INSIGHTS AND CREATIVE DIRECTION FOR PHOTOSHOOT.
