PENDELTON BY HURLEY

WITH THIS COLLABORATION WE WANTED TO TAKE PENDLETON OUT OF THE FOREST AND ON TO THE BEACH.

THE DESIGN CONCEPT FOR THIS COLLABORATION WAS THAT WE SHARE THE SAME COAST BUT ARE FROM DIFFERENT WORLDS. WE USED THE GRITTY BACKDROP OF VENICE BEACH AS A STARK CONTRAST TO THE BEAUTIFUL TILLAMOCK FOREST PENDLETON IS USED TO.
.

FORMAT:
DIGITAL + PRINT

ROLE:
CONCEPT
CREATIVE DIRECTION
SPECIAL PROJECTS DESIGNER

CAMPAIGN VIDEO
NARRITED BY C.R. STECYK

THE GOAL OF THE FILM WAS TO INTRODUCE THE BRANDS CONNECTIVITY AND SHARE A BEHIND THE DESIGN SCENES LOOK AT THE CUSTOM BLANKET WE DEVELOPED.

ORIGINAL BLANKET
A NEW BLANKET DESIGN FUSING PENDLETON ICONIC GLYPHS WITH HURLEY'S TATTOO AND GRAFFITI INSPIRED ART. USING A COLOR PALETTE OF BLUE AND GREY TO SPEAK TO HURLEY INNOVATION AND OCEAN WATER.

THE BLANKET DESIGN BECAME THE VISUAL
NORTH STAR FOR THE COLLECTION

CAMPAIGN IMAGERY
CALIFORNIA WINTER. PENDELTON IS ALWAYS SHOWN IN THE WOODS. WE WANTED TO BRINGING PENDLETON TO THE BEACH

AGENDA X PENDLETON X HURLEY

BUILD ENERGY AROUND PENDLETON COLLAB THROUGH SELLING LIMITED ITEMS AND SHOW CASING
UNIQUE 1-OF-A-KIND ART PIECES.

1-OF-A-KIND ART PIECES USING HURLEY X PENDLETON TOWEL FABRIC

TIM HENDRICKS
DENIM APRON

JEFF “YOKI” YOKOYAMA TOWEL SWEATSHIRT + SHORT

EVAN “STINK” ROSSELL
DENIM JACKET

SPECIAL EDITION MODERNICA CHAIR FOR AGENDA EVENT. LIMITED UNITS MADE. SOLD FOR 24 HOURS ONLY.

COLLAB CONCEPT DECK
INTIAL CONCEPT DECK I CREATED TO BRIEF BOTH HURLEY AND PENDELTON TEAMS. AS WELL AS SET DIRECTION FOR STORYTELLING, COLOR, PRINT AND PRODUCT.