FALL 2024
EVERYDAY
CONCEPT:
Urban hunters escape New York’s fast pace to reconnect with nature at a nearby retreat. Without the pressure of the hunt, they prepare for the season ahead—practicing archery, setting up stands, and enjoying past harvests.
Urban hunters escape New York’s fast pace to reconnect with nature at a nearby retreat. Without the pressure of the hunt, they prepare for the season ahead—practicing archery, setting up stands, and enjoying past harvests.
DIRECTION:
Authentic storytelling meets aspirational lifestyle. The campaign highlights the transition from city streets to the solitude of nature, emphasizing the Everyday Collection’s role in seamless movement between both worlds.
Authentic storytelling meets aspirational lifestyle. The campaign highlights the transition from city streets to the solitude of nature, emphasizing the Everyday Collection’s role in seamless movement between both worlds.
Campaign Layout
Imagery: Film + Digital
