HYPERDOWN
SYSTEM
Sitka Gear’s warmest insulation system ever.
The Hyperdown Campaign was built around a full-funnel creative approach that focused on storytelling around a Pinnle Product, A Pinnacle Pursuit, and Pinnacle Innovation
REWARMING DRILL
JOHN BARKLOW AND ADAM FOSS SIMULATE AN IN_FEILD EMERGENCY AT THE GORE LAB. LOWERING THEIR BODY TEMP IN ICE BATHS TO ALMSOT HYPERTHERMIA AND REWARM THEIR BODIES USING THE HYPERDOWN SYSTEM
BEHIND THE SHOOT AT GORE LABS
3D Hero Prodcut Imagery
EDITORIAL
Episodic story of Paul Forward on an extreame pursuit for 30 days in the chaugatc
h moutnins of Alaska.
Campaign Imagery:
